Data & Analytics
Generate insights about transportation initiatives and their impact on travel behavior and transportation policy. Develop strategic and innovative solutions for mobility systems.
A Brief History
After 15 years of working at a large transportation consulting firm and a mid-sized public transit agency, founder and principal Tolu Oke started Odara Mobility in 2019. Odara Mobility specializes in demand modeling, cost-benefit analysis, safety and behavioral research, and transportation planning. Throughout her career, she has led and galvanized multi-agency teams to successfully deliver on project goals for public and private sector clients.
Founder and Principal
Tolu Ogunbekun Oke
Tolu has over 12 years of experience in solving complex problems and applying innovative and quantitative techniques to generate insights about transportation initiatives and their impacts on travel behavior, planning, and policy decisions. Her expertise includes impact and equity analysis, demand modeling, behavioral research, and transportation planning. Throughout her career, she has led and galvanized multi-agency teams to successfully deliver on project goals for public and private sector clients.
Education
University of Massachusetts, Amherst
PhD, Civil Engineering, 2026
Massachusetts Institute of Technology
M.Eng., Civil Engineering, 2015
University of Massachusetts, Amherst
B.Sc., Mechanical Engineering, 2010
Mount Holyoke College
B.A., Physics, 2009
Publications & Blogposts
Oke T., Foote A., Tainter F., Oke I., Knodler M. (2025). Bus stop typology reveals crash risk environments. Data Science for Transportation.
Arabi M., Oke T., Baker E., Oke I. (2025). Harnessing hybrid buses in the near-term leads to faster transit decarbonization. iScience.
Oke, A., Alkhatib, A., Almuhamf, I., Carruthers, M., Moody, A., Alam (2024). Rapid Screening Financial and Economic Evaluation Model for Intercity Rail: Application to the Kingdom of Saudi Arabia Annual Meeting.
Oke T. (2023). Developing an Origin-Destination-Transfer (ODX) Model. Shared-Use Mobility Center.
Morrissey A., Oke T. (2022). Fare-Capping Impact Analysis Using Mobile Ticket Data. Transportation Research Record, 2676(7), 811-822.
Clark M., Ogunbekun T. (2018). Shared Ebike Potential: London and New York. Technical Report 23334001. Boston, MA: Steer.
Bailey N., Doyle T.P., Ogunbekun T., Zhao J. (2016). A Ride to Remember: Experienced vs. Remembered Emotion on Public Transit. 95th Transportation Research Board Annual Meeting.
Ogunbekun T. Master's Thesis (2015). The impact of Amtrak performance in the Northeast Corridor.
Affiliated with:
Transit Cooperative Research Program Project A-49 Panel on Fare Policies, Structures, and Technologies
Our Areas of Practice
Demand-modeling & Travel-forecasting
Develop demand forecasting models to predict travel behavior changes under future mobility scenarios and evaluate the feasibility and impact of transportation projects.
Behavioral Research & Stakeholder Engagement
Design and conduct stated preference surveys, customer surveys and stakeholder engagement to understand travel behavior and ensure representation.
Project Management
Manage people, timeline, budget and risks for successful proposal development and project delivery.
Teaching & Mentoring
Teach and mentor to build in-house analytical and modeling expertise to strengthen diversity in the transportation workforce.
Transportation Research & Planning
Design and develop quantitative and qualitative research and planning studies to better understand historical and current trends of transportation systems in order to strategically plan for future changes and system improvement.